58, week extended, new material

58 pages now. and the week ends tomorrow, so no problem. why include monday, you ask? tomorrow is a holiday in germany, so this is a long weekend. if the weekend ends on monday, and the weekEND marks the end of the week, then - logically - the week ends on monday! i'll admit, i got lucky this time. but, seeing as there are no more holidays before my due date, i'll only be able to use this excuse once. ah well...

i found an interesting piece which fits into my topic nicely (and potentially a second one):

Putting Online Influentials to Work for Your Campaign

July 2004: Putting Online Influentials to Work for Your Campaign describes the techniques that the Bush campaign and others have adopted to take advantage of the unique characteristics of online political Influentials--their persuasive ability, their political activism and their large social networks.

The Political Consultants' Online Fundraising Primer

June 2004: The success of the 2004 presidential candidates has spurred a revolution in Internet-based fundraising. By introducing an alternative model for raising money that is quick, cheap and easy, the Internet has increased the pool of small donors and holds the promise of lessening candidates' reliance on large contributors. This primer, designed for campaigns, nonprofits and issue advocacy groups, explains how they did it.